Using forms on your website is highly effective in obtaining new clients if you utilize the information you worked so hard to get. Email addresses are useless unless you add those email addresses to email campaigns. Email campaigns can be set up in a way that keeps you top of mind for when the recipient has an eventual need for an attorney. Lexcelerate’s email marketing strategies have been tested and have yielded great success for our full-service clients. The Legal Marketing Academy trainers have transparently documented our process in a series of video courses so that you too, can employ the same effective email marketing strategies.
1. Email Platforms & Setup
2. Gates | Online Forms & Data
3. Data-Driven Client Profiles
4. Building Email Lists for Business Development
5. Guest Speaker: Stanley Tate
Bonus: with Mike Whelan, Author of Lawyer Forward