Frequently Asked Questions

Lexcelerate is dedicated to offering transparency in the often opaque world of digital marketing. Check out our FAQs to learn more about successfully marketing your law firm.

Can I Advertise on the Local Map Pack (Local 3-Pack)?
The Local 3-Pack listings on Google Maps can have a significant impact on your law firm's organic search visibility. But did you know that you can optimize your Google Ads to appear in the coveted Local 3-Pack as well? At Lexcelerate, we understand the importance of local visibility for law firms, and we can help you achieve greater prominence in the Local Map Pack. While Google continuously tests ad placements, our team of experts can help you to optimize your ads for map placements, increasing your chances of appearing in the Local 3-Pack. To get started, make sure you have Location Extensions activated for your campaign, clearly indicating your physical location. Additionally, verify and maintain an accurate Google Business Profile (GBP) to establish credibility with potential clients. We also recommend geo-optimized bidding, allowing you to target specific locations effectively. In competitive areas or densely populated regions, investing a bit more in bids for nearby locations can be worthwhile. By implementing these strategies and working with our experienced team, your law firm's ads will become eligible for map placements, including the coveted Local 3-Pack. While placement in the Local Map Pack is not guaranteed, our expertise maximizes your potential to reach local clients and elevate your law firm's visibility. Join Lexcelerate and take advantage of our targeted optimization techniques to enhance your law firm's local online presence. By combining organic and paid strategies, we ensure your law firm stands out in the competitive local landscape, driving more traffic and potential clients to your firm. Ready to take your law firm's marketing to new heights? Start by taking our 2-minute Marketing Quiz to receive our recommendation to get started. Plus, don't miss out on our valuable newsletter, brimming with free tips and expert advice to charge up your legal marketing efforts.
How can a Chat Function Drive More Leads?
In today's fast-paced world, your ideal clients expect instant solutions on their terms, and meeting these expectations is crucial for converting website visitors into valued clients. As we witness the rise of on-demand services like Amazon same-day delivery, your prospects have higher expectations than ever before. When a potential client visits your website and recognizes that your firm can address their needs, they will seek immediate contact. However, you may face unprepared challenges:
  1. Live Chat: Some prospects prefer live chat over phone calls and expect the option to interact with someone instantly (and privately). Implementing online live chat on your website allows real-time communication and fosters engagement with your firm.
  2. Appointment Scheduling: Your prospects desire convenience and expect to schedule appointments directly from your website. Offering seamless appointment booking enhances user experience and increases the likelihood of conversions.
  3. Extended Availability: Clients have diverse schedules and might seek assistance during unconventional hours. Allowing prospects to connect with your team during their lunch break or at 9 pm when they have time to explore their legal needs on their mobile devices fosters a positive impression of your firm.
Moreover, limiting phone availability to business hours can adversely impact your search engine visibility. For instance, if your law firm appears in the Google Local 3-Pack but only offers phone support from 9 am to 5 pm, potential clients searching after hours will see your firm as "CLOSED." This gives an advantage to competitors with 24/7 call services, presenting them as available at any time. To maximize conversions and cater to your prospects' expectations, we collaborate with partners specializing in providing services such as 24/7 phone support, online live chat, and text messaging. Our coaches at Lexcelerate can even help with the seamless implementation of these features into your website, along with effective metrics tracking. By meeting the demands of your ideal clients with round-the-clock accessibility, you demonstrate a commitment to outstanding service and establish a competitive edge in the legal market. Elevate your conversions and client satisfaction with Lexcelerate's expertise in optimizing your law firm's availability for maximum success. Take our Marketing Quiz now to receive recommendations on how Lexcelerate can best help your law firm. And don't miss out on our free newsletter, which is packed with valuable tips and expert advice to propel your marketing efforts onward and upward!
How Can I Brand my Law Firm?
Our years of experience in guiding law firms through the branding process is now available in two forms. Now, we offer a unique opportunity for your law firm to take the reins and embark on self-led brand development via either our Law Firm Branding Sprint Course or via the Legal Marketing Academy. Both solutions equip you with everything you need, including questionnaires, exercises, and tools used by our own strategists to craft law firm brands. You will receive all the materials necessary for conducting branding exercises independently. Our self-led guides present a cost-effective alternative for creating a strong brand platform. A clear understanding of your brand is crucial for the success of other ongoing digital marketing endeavors, such as SEO, Paid Ads, and Content Strategy. By choosing Lexcelerate's self-led brand development, you gain valuable expertise and tools to shape your law firm's identity effectively. Take charge of your brand's journey and unlock its full potential with our comprehensive self-led brand development package. With our guidance and support, your law firm's brand will flourish, laying a solid foundation for future growth and success in the competitive legal landscape. Take the first step to elevate your law firm's marketing game! Take our 2-minute Marketing Quiz to receive our recommendation. Plus, don't miss out on our exclusive newsletter, filled with free tips and expert advice on how to effectively market your law firm. Join our community of successful attorneys today and empower your firm's growth with Lexcelerate.
How Do I “Do” SEO for my Law Firm?
At Lexcelerate, we emphasize the importance of aligning your law firm's SMART business goals with a well-defined SEO strategy. Our approach is centered on your unique objectives and helping you map them to specific metrics for tracking success. Remember: strategy comes first, and everything else is just tactics. Unlike other marketers who might focus solely on individual tactics without considering the bigger picture, we dive deep into your business metrics and goals immediately. Our Law Firm SEO tactics encompass several key categories:
  1. Onsite SEO Optimization: The core of your online marketing efforts lies in optimizing your website. We pay close attention to details like metadata, header tags, and technical markup to ensure your pages rank well for targeted keywords. Additionally, implementing rich markup, such as Schema, helps Google understand your page's content, including questions and answers, images, and videos.
  2. Content: High-quality, informative content is the foundation of successful SEO. Your website's content not only builds trust with prospective clients but also helps Google recognize your expertise. Our coaches will help you craft well-structured articles and guides that align perfectly with your keyword goals. Quality always takes precedence over quantity, and we lead your strategy for content creation for maximum impact.
  3. Website Structure: Often overlooked, your website's structure is critical for user experience and search engine visibility. We ensure that your site is organized logically, with well-defined sections and pages such that Google and other search engines can understand it's content. It is vital that your website is mobile-friendly and optimized for speed to maintain a competitive edge in the long run.
  4. Offsite SEO: Building a reputable online presence beyond your website is essential for SEO success. Google considers backlinks as a type of endorsement of your website's credibility. While content quality is now a stronger ranking factor, backlinks remain vital. We'll teach you to build quality backlinks and local-oriented endorsements to enhance your law firm's authority.
While each SEO tactic plays a significant role in your law firm's web presence, the true power lies in their synergy. By combining these tactics strategically, you will create a comprehensive online presence that leads your perfect prospects straight to your law firm. At Lexcelerate, we stay at the forefront of SEO developments, continuously adapting our approach to ensure your law firm maintains a competitive edge in the ever-evolving digital landscape. By embracing a holistic approach to SEO and utilizing all web properties, Lexcelerate empowers your law firm to dominate the search landscape, drive organic traffic, and establish a strong online presence. Partner with us today to unlock the full potential of SEO for your law firm's growth and success. Ready to make the right marketing move for your law firm but not sure where to start? Take our 2-minute Marketing Quiz now to receive a recommendation tailored to your specific needs. Plus, don't miss out on valuable marketing insights—sign up for our newsletter and receive free tips and expert advice to power up your law firm's marketing!
How Long Does SEO Take for Results?
At Lexcelerate, we understand that every law firm's SEO journey is unique, and the timeline for achieving results varies based on several critical factors. When clients ask us, "How long will SEO take to help my law firm?" our answer is, "It depends" (a response familiar to our law firm clients). The success of your legal SEO strategy hinges on your specific goals, competition analysis, and current online presence. Before providing an accurate timeline, we delve into your objectives, assess your competitors, and conduct a thorough audit of your existing digital assets. The time to reach page one of search results can vary significantly. If you're targeting a less competitive practice area in a smaller city, you may achieve quicker results. However, if your online competitors have invested substantial resources in marketing for years, the SEO journey may be more challenging. Our expert team excels at accelerating results by helping you identify hidden keyword opportunities that your competitors may have overlooked. This strategic approach helps expedite your law firm's SEO progress while staying focused on your ultimate goals. Over the years, we've demonstrated our capability to overhaul clients' websites, moving them from Page 5 to Page 1 in less than six months. Nevertheless, in certain instances, particularly in highly competitive markets, achieving the same outcome may take more time. At Lexcelerate, we are committed to delivering tangible results tailored to your law firm's specific needs and aspirations. With our experience, strategic expertise, and client-focused approach, we ensure that your law firm's SEO journey is optimized for success. Partner with us today and embark on a transformative SEO journey that propels your law firm to the top of search results. Still unsure which service best suits your law firm's needs? Take our Marketing Quiz and receive a personalized recommendation tailored to your unique goals. And don't miss out on valuable insights and expert advice. Sign up for our newsletter to receive free tips and guidance on effectively marketing your law firm.
What Are Local Service Ads?
You've likely seen Local Service Ads (LSAs) even if you did not recognize them at the time. These ads are frequently at the very top of search pages for users seeking a specific type of professional - including attorneys! If you've wondered how other attorneys are "Google Screened" with a green checkmark, these are LSAs. LSA's have become an essential advertising tool for law firms of all sizes, helping them gain prominence in Google search results. Compared to traditional Pay-Per-Click (PPC) ads, LSAs work differently, offering distinct benefits to enhance your law firm's online visibility. Setting up your LSAs can be very fast, but you'll want to ensure you pay attention to the details. Start by registering as a service provider with Google and setting your budget. Choose the specific locations and practice areas where you want your ads to appear. Link your Google Business Profile (GBP) and ensure you have at least one review to be eligible for LSAs. To verify your law firm's authenticity, you will input your Bar License number, which Google will validate within ~48 hours. Once verified, your ads will start delivering, bringing potential clients to your firm's doorstep. If you have multiple practitioners associated with the same practice area, they can also be featured with unique headshot images and Bar number verification. Unlike PPC ads, where you pay per click, LSAs operate on a pay-per-lead basis. Google tracks and records phone calls, charging you for connected leads. While you can dispute leads that fall outside your service area or practice area, Google's review process is now more restrictive, making approvals less likely based on case quality. The Cost Per Lead (CPL) for your law firm may vary significantly, depending on your practice area, location, and competitive landscape. While there are fewer variables for optimization in LSAs, Google does provide limited guidance on CPL once your account is set up. For expert assistance in creating and managing your law firm's Local Service Ads accounts, our team at Lexcelerate is here to help. Join us today and unlock the potential of LSAs to expand your law firm's reach and attract new clients effectively. Still unsure where to begin? Take our quick Marketing Quiz to receive personalized recommendations tailored to your law firm's needs. Plus, don't miss out on our valuable newsletter packed with free tips and expert advice on marketing your legal practice. Join our today!
What do Lexcelerate Sprint Courses include?
Each Sprint Course is a bundle of 4-6 videos with 3-5 hours of on-demand tutorials as well as downloadable presentations, workbooks, and more. They are curated to deliver valuable and actionable coaching on myriad legal marketing tactics and strategies. Whether you're looking to dip your toe into marketing your law firm for the first time - or if your existing efforts could be working better - our Sprint Courses are a great place to learn how to be more hands-on with your efforts and steer them to success. Currently, our Sprint Courses include: We'd love for you to try a Sprint Course today. If you're still trying to decide which Lexcelerate service is right for you, please take our short Marketing Quiz and get our recommendation. And make sure to sign up for our newsletter for free tips and advice for marketing your law firm.
What is Conversion Rate Optimization (CRO)?
Conversion Rate Optimization (CRO) can play a pivotal role in transforming website visitors into valuable clients for your law firm. A key starting point for a successful CRO project is a clear understanding of your law firm's brand and your ideal client. Identifying your Unique Value Proposition (UVP) or Unique Selling Proposition (USP) is essential to communicate why your firm is the perfect fit for your ideal clients. After helping you gain a firm grasp of your brand and target audience, our coaches will lead you in implementing strategic tests to enhance various elements on your website and boost conversion rates effectively:
  1. Calls to Action (CTAs): We focus on optimizing conversion elements, such as phone numbers and contact forms, with compelling and persuasive CTAs. These well-crafted CTAs encourage potential clients to take action, whether it's making a call or submitting a form.
  2. Simplified Conversion Elements: We make it easy for visitors to engage with your law firm on mobile and desktop by streamlining click-to-call phone numbers and user-friendly forms that increase conversions.
  3. Tailored Content: High-traffic pages are carefully edited to align with the specific needs, concerns, and personalities of your ideal clients. By tailoring content to resonate with your audience, we increase the likelihood of conversion.
  4. Enhanced Visuals: We transition from stock images to authentic visuals that showcase your law firm's team and office, building trust and credibility with potential clients.
  5. Intuitive Linking: We establish better and more apparent links between high-traffic pages and high-conversion pages, guiding visitors seamlessly toward conversion actions.
Our CRO process involves making incremental updates and meticulously testing the impact of each change over several months. By monitoring the conversion rate's trajectory, we refine and iterate until optimal results are achieved. At Lexcelerate, we are committed to maximizing your law firm website's conversion potential, ensuring that every visitor is presented with a compelling reason to choose your firm as their legal partner. Unlock your website's conversion power with our Conversion Rate Optimization expertise, and witness sustained growth in client acquisition and success. Take our 2-minute Marketing Quiz to receive our recommendation on how to get started. Whether you're just beginning or seeking to enhance your current strategies, our coaches will guide you on the path to success. And don't miss out on valuable marketing insights and expert advice! Sign up for our newsletter today and gain access to free tips and resources to elevate your law firm's marketing game.
Will Social Media Help my Law Firm Grow?
Embracing social media marketing can yield significant benefits for your law firm. At Lexcelerate, we've witnessed numerous reasons why investing time and resources in social media can fuel your firm's growth and success.
  1. Increase Brand Awareness: Social media platforms offer an unparalleled opportunity to expand your law firm's visibility and reach. Engaging content and strategic presence on social media enable you to connect with a broader audience, elevating your brand awareness.
  2. Establish Thought Leadership: By sharing valuable insights, updates, and thought-provoking content, you position your law firm as a thought leader in your practice area. Thought leadership builds credibility, trust, and authority, attracting potential clients seeking expert legal guidance.
  3. Grow Your Professional Network: Social media platforms serve as virtual networking hubs. Leveraging these platforms allows you to forge connections with other legal professionals, potential referral partners, and industry influencers, fostering a robust professional network.
  4. Stay Top-of-Mind with Existing Clients: Consistent and engaging social media presence keeps your law firm top-of-mind with current clients. Regular updates and interactions nurture client relationships, encouraging repeat business and fostering long-term loyalty.
  5. Fostering New Client Relationships: Social media facilitates direct engagement with prospective clients, enabling you to interact, address inquiries, and showcase your expertise. Building meaningful relationships through social platforms can lead to new client acquisitions.
  6. Show Active & Engaged Community Involvement: Social media showcases your law firm's active involvement and engagement with the community. By highlighting charitable efforts, events, and community initiatives, you demonstrate your commitment to making a positive impact.
At Lexcelerate, our coaches possess the expertise to help you harness the full potential of social media marketing. We collaborate with your law firm to develop a  social media strategy aligned with your goals and target audience, including but not limited to:
  1. Editorial Calendar Development: Learn to curate an effective editorial calendar, utilizing new content and existing website resources to optimize your social media presence.
  2. Video Content Strategy: Leveraging the power of video, learn to create captivating content that boosts engagement and enhances your brand's visibility on social platforms.
  3. Engagement Training: Our coaches offer powerful engagement training to equip you and your team with the skills to interact effectively with your audience, fostering meaningful connections.
  4. Local Research: Identifying local businesses, bar associations, and influential attorneys, we help enhance your firm's engagement within the community, boosting your reach and brand exposure.
By leveraging the immense potential of social media, your law firm can unlock unparalleled growth opportunities. Partner with Lexcelerate's marketing coaches and embark on a journey to establish a strong online presence, foster valuable relationships, and propel your law firm to new heights of success. If you're still not sure, start by taking our Marketing Quiz to receive a personalized recommendation tailored to your firm's needs. Plus, sign up for our newsletter to receive valuable tips and expert advice on marketing strategies – all for free! Don't miss out on the opportunity to supercharge your firm's success!

Our Promise

No Long-Term Commitments

Working with Lexcelerate means working at your own pace, on your own time, and your own terms. It also means freedom to change direction. All our services are free from long-term commitments and can be canceled anytime.

Flexible & Responsive

We believe in providing you with the knowledge, tools, and resources to succeed on your own terms. Our services are designed to be flexible, allowing you to learn at your own pace, access resources as needed, and implement strategies that align with your firm’s goals.

Ethical & Compliant

Lexcelerate understands the importance of maintaining the highest ethical standards in legal marketing. We prioritize compliance with legal advertising rules and regulations to ensure your marketing efforts fully adhere to legal and professional guidelines.