Frequently Asked Questions
Lexcelerate is dedicated to offering transparency in the often opaque world of digital marketing. Check out our FAQs to learn more about successfully marketing your law firm.
- Live Chat: Some prospects prefer live chat over phone calls and expect the option to interact with someone instantly (and privately). Implementing online live chat on your website allows real-time communication and fosters engagement with your firm.
- Appointment Scheduling: Your prospects desire convenience and expect to schedule appointments directly from your website. Offering seamless appointment booking enhances user experience and increases the likelihood of conversions.
- Extended Availability: Clients have diverse schedules and might seek assistance during unconventional hours. Allowing prospects to connect with your team during their lunch break or at 9 pm when they have time to explore their legal needs on their mobile devices fosters a positive impression of your firm.
- Onsite SEO Optimization: The core of your online marketing efforts lies in optimizing your website. We pay close attention to details like metadata, header tags, and technical markup to ensure your pages rank well for targeted keywords. Additionally, implementing rich markup, such as Schema, helps Google understand your page's content, including questions and answers, images, and videos.
- Content: High-quality, informative content is the foundation of successful SEO. Your website's content not only builds trust with prospective clients but also helps Google recognize your expertise. Our coaches will help you craft well-structured articles and guides that align perfectly with your keyword goals. Quality always takes precedence over quantity, and we lead your strategy for content creation for maximum impact.
- Website Structure: Often overlooked, your website's structure is critical for user experience and search engine visibility. We ensure that your site is organized logically, with well-defined sections and pages such that Google and other search engines can understand it's content. It is vital that your website is mobile-friendly and optimized for speed to maintain a competitive edge in the long run.
- Offsite SEO: Building a reputable online presence beyond your website is essential for SEO success. Google considers backlinks as a type of endorsement of your website's credibility. While content quality is now a stronger ranking factor, backlinks remain vital. We'll teach you to build quality backlinks and local-oriented endorsements to enhance your law firm's authority.
- Site Structure & Fundamentals
- Law Firm Lead Generation
- Your 90-Day Content Plan
- Law Firm Branding
- Paid Advertising for Law Firms
- On-Site Optimization
- Off-Site Optimization
- Analytics and CRO (Conversion Rate Optimization)
- Email Marketing
- Intake & Efficiency
- Legal Marketing Academy: Guest Speakers
- Calls to Action (CTAs): We focus on optimizing conversion elements, such as phone numbers and contact forms, with compelling and persuasive CTAs. These well-crafted CTAs encourage potential clients to take action, whether it's making a call or submitting a form.
- Simplified Conversion Elements: We make it easy for visitors to engage with your law firm on mobile and desktop by streamlining click-to-call phone numbers and user-friendly forms that increase conversions.
- Tailored Content: High-traffic pages are carefully edited to align with the specific needs, concerns, and personalities of your ideal clients. By tailoring content to resonate with your audience, we increase the likelihood of conversion.
- Enhanced Visuals: We transition from stock images to authentic visuals that showcase your law firm's team and office, building trust and credibility with potential clients.
- Intuitive Linking: We establish better and more apparent links between high-traffic pages and high-conversion pages, guiding visitors seamlessly toward conversion actions.
- Increase Brand Awareness: Social media platforms offer an unparalleled opportunity to expand your law firm's visibility and reach. Engaging content and strategic presence on social media enable you to connect with a broader audience, elevating your brand awareness.
- Establish Thought Leadership: By sharing valuable insights, updates, and thought-provoking content, you position your law firm as a thought leader in your practice area. Thought leadership builds credibility, trust, and authority, attracting potential clients seeking expert legal guidance.
- Grow Your Professional Network: Social media platforms serve as virtual networking hubs. Leveraging these platforms allows you to forge connections with other legal professionals, potential referral partners, and industry influencers, fostering a robust professional network.
- Stay Top-of-Mind with Existing Clients: Consistent and engaging social media presence keeps your law firm top-of-mind with current clients. Regular updates and interactions nurture client relationships, encouraging repeat business and fostering long-term loyalty.
- Fostering New Client Relationships: Social media facilitates direct engagement with prospective clients, enabling you to interact, address inquiries, and showcase your expertise. Building meaningful relationships through social platforms can lead to new client acquisitions.
- Show Active & Engaged Community Involvement: Social media showcases your law firm's active involvement and engagement with the community. By highlighting charitable efforts, events, and community initiatives, you demonstrate your commitment to making a positive impact.
- Editorial Calendar Development: Learn to curate an effective editorial calendar, utilizing new content and existing website resources to optimize your social media presence.
- Video Content Strategy: Leveraging the power of video, learn to create captivating content that boosts engagement and enhances your brand's visibility on social platforms.
- Engagement Training: Our coaches offer powerful engagement training to equip you and your team with the skills to interact effectively with your audience, fostering meaningful connections.
- Local Research: Identifying local businesses, bar associations, and influential attorneys, we help enhance your firm's engagement within the community, boosting your reach and brand exposure.
Tips & Advice For Growing Your Law Firm
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No Long-Term Commitments
Working with Lexcelerate means working at your own pace, on your own time, and your own terms. It also means freedom to change direction. All our services are free from long-term commitments and can be canceled anytime.
Flexible & Responsive
We believe in providing you with the knowledge, tools, and resources to succeed on your own terms. Our services are designed to be flexible, allowing you to learn at your own pace, access resources as needed, and implement strategies that align with your firm’s goals.
Ethical & Compliant
Lexcelerate understands the importance of maintaining the highest ethical standards in legal marketing. We prioritize compliance with legal advertising rules and regulations to ensure your marketing efforts fully adhere to legal and professional guidelines.